ASICS Gel-Nimbus 25 Review: Big Changes (For the Better??)
By Chief Editor Matt Klein, Senior Contributors Nathan Brown & David Salas
If you've been following ASICS (and other companies like Brooks) closely, you'll notice that certain shoes don't get major overhauls very often. In part, that is due to shoes like the Nimbus or the Ghost having a faithful following, and if you change it too much you might lose some unhappy customers. What companies do instead is start to introduce other lines of shoes. Since those are more exploratory and don't have a huge following, it gives the brand liberties to experiment and play around a bit more with shaping, uppers, cushioning, etc. without the risk of losing people on the journey.
With the ability to play around with a model while branding it close to another model (that needs some real updates), it might get some of the faithful "old style" crew to jump over to the "new age" shoes. When the time is right and the kinks are worked out, all the new experiments in these new lines of shoes can be infused in the main line model, leading to a major update that is typically executed so well that you don't lose the faithful following. That's basically what has happened with the Nimbus 25. ASICS has been experimenting with the Nimbus Lite series for a few years, and now you are see the cushioning, fit, and most importantly geometry of that project hitting the mainstream with their signature series.