Ashley Mateo, Running Journalist | DOR Podcast #154

 

Social Media Today, AI Tomorrow? Insights on Running Content Creation and Journalism with Ashley Mateo
Doctors of Running Podcast, Episode 154

The internet provides us with an endless amount of information about running, but between websites, social media, online magazines, and more, how do we sift through to find what's legitimate? On this episode, Andrea and Nathan are joined by journalist and influencer Ashley Mateo to talk all things running media and coaching. They take a look at the state of journalism and how it's changed over the years, vetting sources and influencers on social media, the future of AI, and more. Ashley's also a USATF-certified coach, so they explore the benefits of the athlete-coach relationship and how they can help you take your running to the next level.

Listen to This Week's Podcast Here!





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Video



About Ashley Mateo

Ashley Mateo is an award-winning journalist and editor who currently works as a freelance editorial consultant. She was previously the site director of Redbook and the deputy digital editor at Shape. Her writing has appeared in such outlets as The Wall Street Journal, TIME, Runner's World, Women's Running, Men's Journal, Health, Women's Health, Bicycling, and more. She received her degree in journalism from Boston University. Ashley is also an RRCA- and UESCA-certified running coach. She lives in Denver. You can find her online on Instagram, Twitter, and LinkedIn, and be sure to subscribe to her phenomenal email newsletter, the rundown.

Subscribe to the Rundown here: https://ashleymateo.substack.com/

Sponsor

This week’s episode of the Doctors of Running Podcast is sponsored by our friends at Running Warehouse. With the introduction of super foams and carbon plates, it’s never been more fun to tackle the trails than with today’s footwear. The Nike Ultrafly hit shelves recently, giving runners a chance to take the tried-and-true ZoomX midsole foam off road and into the woods for long distances. In our Chief Editor Matt Klein’s review of the shoe, he says “Those wanting ZoomX foam with a plate that feels comfortable at both easy and uptempo paces will enjoy the Nike Ultrafly. The ultramarathon community should be excited that they have a super shoe specifically designed for them.” Not to be outdone, Hoka’s Tecton X2, New Balance’s SuperComp Trail, and Saucony’s Endorphin Rift offer excellent alternatives that each have their own strengths.

Find reviews on all four super trail shoes at Doctors of Running and head over to Running Warehouse to shop today.

Chapters

0:00 - Intro 
2:38 - Ashley's running background 
5:35 - The Subjective: what are you favorite sources for running information?

  10:22 - How Ashley got into writing about running 
16:25 - How freelance journalists get assignments 
18:22 - How writing about running has changed in the last 5-10 years
  22:38 - How coaching has changed Ashley's writing  2
6:18 - The role of a running coach 
31:45 - How to find reliable sources of information on social media 
35:08 - Vetting influences who also have sponsorships and advertise 
39:46 - The community and communication in the coaching relationship 
44:28 - How reliable are running influencers? 
49:24 - The comparison trap  55:46 - How journalism is being changed by AI 
1:00:31 - AI in fitness machines & training plans 
1:05:06 - Content creation & burnout 
1:14:41 - Ashley's favorite shoes 
1:24:24 - Wrap-up

Recent Episodes

#153: Bloodwork, Biomarkers, and Nutrients | Link
(We discuss the value of nutrients)

#152: Mailbag! Hamstrings edition. | Link
(We answer your hamstring questions!)

#151: How Brands are Using Your Running Data | Link
(We talk to Dr. Jeff Moreno about how data is being used to fuel the future)

#150: Biomechanics of Masters Runners, and Andrea's Top Five | Link
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#149: Running and Scoliosis! | Link
(We talk to Dr. Jeanne Halloran about runners with scoliosis)



More Interviews to Catch!

#138: The Latest Findings on Super Shoes | Link
(Geoff Burns and Dustin Joubert share research on super shoes for slower runners)

#123: Amelia Boone, 4x World Champion in Obstacle Course Racing | Link
(Andrea and Megan have a fun and insightful conversation on OCR, injuries, and eating disorder with the Queen of Pain, Amelia Boone)


Recently at Doctors of Running

Saucony Triumph RFG - Triumph's sustainable sibling sacrifices almost nothing in the process
Hoka Cielo Road - Hoka's new 5k/10k PLATELESS racing flat
Salomon DRX Bliss - A new guidance based trainer for the roads
Nike Ultrafly - Nike releases their ultramarathon shoe, powered by ZoomX
New Balance FuelCell SuperComp Trainer v2 - Shoe reduces stack to make a nimble max ride
Monday Shakeout: Why is Proprioception Important to Runners?


Follow Doctors of Running on Social Media

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Podcast: Virtual Roundtable

Please feel free to reach out, comment and ask questions!
Contact us at doctorsofrunning@gmail.com


NEXT: Bloodwork, Biomarkers, and Nutrients